Bankable

Bankable describes something that is financially sound, likely to generate a profit, and therefore attractive to investors or lenders. It implies a degree of reliability and low risk, ensuring the successful repayment of loans or the return on investments. This term is frequently applied to projects, individuals (particularly in the entertainment industry), and business ventures that possess the potential for significant financial gain and stability. Essentially, it suggests a strong likelihood of generating a positive financial outcome and is associated with trustworthiness in financial dealings. This is usually determined by past performance, market conditions, and projected future earnings.

Bankable meaning with examples

• The studio considered the new action star highly bankable, given his recent box-office successes and dedicated fan base. His involvement in a film greatly increased its potential for a significant return on investment.
• Before investing, the venture capitalist assessed the startup's business plan to determine if it was bankable. They analyzed the market research, financial projections, and management team to gauge its financial viability and risk.
• Securing a bankable project was crucial for the film's financing, as it would attract potential investors. They needed a script with strong commercial appeal, a respected director, and recognizable actors to increase its financial security.
• The development company needed a bankable property to obtain construction loans and proceed with the building's design. They required a solid location and a feasible building plan which would likely produce revenue upon its sale or rental.