Catchword

A memorable phrase or word used to attract attention or to represent a particular concept, product, or group. It serves as a readily identifiable tag or slogan, often repeated or emphasized in communication. Catchwords are designed to be easily remembered and repeated, becoming synonymous with the thing they represent. They frequently appear in advertising, political campaigns, and social movements to simplify complex ideas and create a strong association.

Catchword meaning with examples

• The political campaign's catchword, 'Hope and Change,' resonated with voters, becoming the defining phrase of the movement and shaping the public's perception of the candidate. It was used relentlessly across all forms of media. Supporters and detractors alike knew and referenced it. The simple slogan succinctly captured the core message.
• Advertisers used the catchword 'Just Do It' for years to encourage people to take action and purchase their products. The slogan was incredibly effective, transcending product lines and entering common speech. The company cultivated strong brand recognition through the catchword's powerful simplicity and repeated use.
• In the environmental movement, 'Reduce, Reuse, Recycle' functions as a catchword, encapsulating the core principles of sustainability. The three words work like a rallying cry. It simplifies a complex set of practices, and helps drive consumer awareness. The effectiveness lies in its memorability and clear call to action.
• During the initial pandemic wave, 'Stay Home, Stay Safe' emerged as a powerful catchword. It reinforced the need for social distancing. Public health officials used it in all their messaging. The simplicity and directness of the catchword ensured wide dissemination, helping to guide public behavior.
• A new product line's launch campaign centers around the catchword 'Innovation Unleashed.' Designed to create excitement around a new technological advance, it promised cutting-edge features. The phrase appears across advertising materials and on social media. It reinforces the brand's image. The strategy aims at driving early product adoption.