Cheapens

To diminish the value, quality, or reputation of something. This can occur through a reduction in price, the use of inferior materials or methods, or through association with something considered low-class or undesirable. 'Cheapens' suggests a loss of prestige, integrity, or inherent worth. It implies a downgrading that makes something less respected, desirable, or valuable in the eyes of others, potentially making it seem common or tawdry. The effect is often long-lasting, permanently altering the perception of the item, concept, or individual in question and diminishing the original intention.

Cheapens meaning with examples

• The constant discounts and sales cheapen the brand's perceived exclusivity, making it harder to attract luxury-seeking customers. Consumers begin to associate the brand with mass-market, instead of quality. This reduction in value impacts long-term sales. To regain prestige, it might have to adjust it's long-term marketing strategies.
• Using low-quality ingredients cheapens the restaurant’s reputation, ultimately driving away discerning diners who appreciate authenticity. Cutting costs on the ingredients to create higher profits is a common mistake. They will soon find customers going to the local competition for the same quality, just without the cost-cutting compromises.
• Publishing sensationalized articles about her private life cheapens her image as a serious journalist, eroding the credibility she worked so hard to establish. She may soon be left as another celebrity to be torn apart. The integrity of the information sources is forever tainted, and the overall integrity of her journalistic brand takes a hard hit.
• The tacky decor and poorly-maintained facilities cheapen the hotel's otherwise stunning location, discouraging potential guests looking for a premium experience. The lack of quality of upkeep detracts from the positive qualities that could come from a vacation at the hotel, making it uninviting, and losing customers to competitors.