Fachada

The 'fachada' (Spanish and Portuguese) or 'facade' (English) refers to the principal front of a building, often characterized by its architectural design and visual presentation. More broadly, it represents the external appearance of something, including a building's front elevation, as well as a metaphorical representation of a person's outward behavior or the superficial aspects of an organization. The fachada is critical for aesthetic appeal, conveying a sense of style, and communicating information about the building's purpose and the values of its occupants. Construction materials, ornamentation, and overall design contribute to the fachada's impact, leaving a lasting impression on viewers. The term often highlights a contrast between the external appearance and internal realities.

Fachada meaning with examples

• The architect meticulously designed the building's fachada, incorporating large glass windows and a sleek, modern aesthetic to reflect the company's innovative approach. The fachada's clean lines and the use of sustainable materials presented a positive image to clients and the public. The building's design was inspired by the natural beauty of the surrounding environment. The striking fachada made the office tower a landmark in the city skyline.
• Despite the dilapidated state of the interior, the old mansion still maintained a grand fachada, with its ornate carvings and imposing columns. The crumbling plaster and faded paint hinted at years of neglect, contrasting with the original elegance. People noticed the stark contrast between the well-preserved fachada and the structure's interior. The house's façade was a testimony to the once-wealthy family that once inhabited it.
• The politician presented a carefully constructed fachada of honesty and integrity to the public, yet behind closed doors, corruption was rampant. The campaign's polished speeches and positive advertising created a misleading façade. The façade hid some very unsavory dealings. Once the truth emerged, the public lost trust in the politician’s deceptive fachada.
• The organization maintained a fachada of philanthropy, donating a small percentage of its profits while operating with questionable business practices. The fachada created the image of good corporate citizenship. The difference between its apparent public actions and actual internal behaviors was stark. Critics called out the discrepancies, revealing a fachada intended to distract from less ethical activities.