Online-first

The term 'online-first' describes a strategy, approach, or publication model where digital platforms and online channels are prioritized for the initial release and dissemination of information, content, or products. It signifies a shift away from traditional offline media (like print or physical events) as the primary medium. This approach emphasizes accessibility, speed, and engagement through digital tools like websites, social media, and streaming services. It often involves optimizing content for online consumption and using data analytics to understand audience behavior and tailor the user experience. 'Online-first' can apply to news, education, marketing, publishing, and more.

Online-first meaning with examples

• The news organization adopted an online-first strategy. Articles were published on their website and social media platforms as soon as they were ready, with print editions often lagging behind or providing summarized content. This allowed them to reach a wider audience and break news faster. Analytics were constantly monitored to adjust articles.
• The university implemented an online-first curriculum during the pandemic. Lectures, assignments, and assessments were delivered primarily through virtual learning environments. This approach ensured continued education despite physical limitations. Faculty adapted lesson plans for optimal delivery.
• The company pursued an online-first marketing approach. The website and social media campaigns formed the central strategy, followed by email and targeted advertising. They collected extensive data to optimize campaigns, using influencer marketing.
• The author chose an online-first publishing route for their novel, releasing chapters serially on a subscription platform. This generated initial fan buzz and feedback, leading to edits prior to a potential print release. This approach allowed quick adjustments and a dedicated community.
• In response to increasing demand for information on remote work during the pandemic, the consulting company transitioned to an online-first approach. They designed a website that offered courses and resources for employees worldwide, that could also be delivered in multiple languages.