Web-first

A strategic approach to content creation, design, and development that prioritizes the online experience, specifically for websites and other digital platforms. This methodology emphasizes optimizing for web-based consumption, considering factors such as mobile responsiveness, user experience, search engine optimization (SEO), and accessibility from the initial stages. It's a shift from print-centric or other medium-first approaches, focusing on building for the interconnected digital world.

Web-first meaning with examples

• Our new marketing campaign is taking a web-first approach. We're designing the website landing page, blog posts, and interactive content first, then adapting them for social media and email. This ensures a cohesive online experience, optimizing SEO and driving traffic before considering print ads or other offline materials.
• The company's redesign project implemented a web-first strategy. The design team started with the website's user interface (UI) and user experience (UX), ensuring mobile-friendliness and fast loading times. Only after achieving this did they consider print design elements, ensuring the website's core functionality wasn't compromised.
• We adopted a web-first publication strategy for our research reports. We published interactive online versions of the data and findings, then created abridged PDF versions. This allowed for greater engagement and wider dissemination of the information, prioritizing accessibility and shareability.
• When building the new software's documentation, the development team adopted a web-first approach. They prioritized a searchable, interactive online documentation platform and only then created a printable manual. This ensured easy updates, searchability, and accessibility across various devices.