Print-first

Print-first refers to a design or production philosophy that prioritizes the creation and optimization of materials for physical print media (e.g., books, brochures, posters) *before* considering or adapting them for digital platforms (e.g., websites, e-books, social media). This approach often involves a specific focus on layout, typography, image resolution, and color accuracy to ensure optimal results in printed form, with digital versions potentially being simplified or adapted *afterwards*. The print-first strategy acknowledges the unique strengths and limitations of print, emphasizing its tactile and enduring qualities.

Print-first meaning with examples

• The marketing agency adopted a print-first strategy for the campaign launch. They started by designing the brochure and print ads, ensuring high-resolution images and carefully considered typography, before adapting the content for the website and social media channels. This approach guarantees the physical materials are visually stunning. They knew the lasting impression was on the material that would be physical.
• For the annual report, the company chose a print-first approach. The design team meticulously crafted the layout and chose premium paper stock for the printed version. They only formatted the digital version after all materials were printed, prioritizing clarity and readability within a print medium. The digital version was adapted to reflect all information provided for the print.
• As a publishing house, they maintain a print-first approach for their new book releases. This ensures that the physical book, including the cover design, paper quality, and font choice, is given the utmost attention and is optimized for the readers experience. The digital versions are created from the completed prints. The print version gives the physical copy its life.
• The museum used a print-first method for their exhibit guide. This allowed for a better visual layout when the guide was printed. After the print materials were perfected, the exhibit details were adapted for online viewing on their website and social media. They knew that people tend to keep paper materials so making it beautiful was very important. The museum had more traffic by doing this.
• In crafting the promotional materials, the company followed a print-first approach, commissioning professional photography for the brochures and flyers. The high-resolution images were then adapted for the digital platforms. The end results of this effort were beautifully and expertly printed items. The print quality created higher quality digital platforms, using the print materials as the starting point.