Shams

A 'sham' (plural: shams) is something that is fake, counterfeit, or a pretense. It is a deception or fraud, intended to create a false appearance or give the illusion of truth or legitimacy where it does not exist. shams are often employed to mislead, manipulate, or gain an unfair advantage. They can take many forms, from insincere displays of emotion to elaborate schemes designed to defraud others. The core characteristic of a sham is its inherent lack of authenticity and its reliance on artifice to conceal a fundamental falsehood. shams are constructed to deceive and often exploit the trust or naivety of their target.

Shams meaning with examples

• The politician's 'concern' for the environment was revealed as a sham when he voted against crucial environmental protection bills. His actions contradicted his words, exposing the emptiness of his stated commitment.
• The company's advertised 'customer satisfaction guarantee' proved to be a sham, as countless complaints were ignored and refunds were rarely issued, despite the promise.
• Her tears were nothing more than a calculated sham, designed to manipulate her friends into feeling sympathy for her and conceding to her requests.
• The trial was exposed as a sham when key evidence was revealed to have been fabricated, and the prosecution's case collapsed under the weight of the deception.
• The luxurious facade of the resort was just a sham, as the rooms were poorly maintained, the service was subpar, and there were constant hidden fees.