To tout means to promote or praise something or someone publicly, often excessively or aggressively, in order to persuade people to buy or support it. It typically involves emphasizing the positive aspects while downplaying or ignoring any negative ones. The act of touting often implies a degree of exaggeration or embellishment to attract attention and generate interest, potentially for financial gain or to advance a specific agenda. touting can be seen in various contexts, including advertising, sales pitches, political campaigns, and even personal recommendations. The effectiveness of touting relies on influencing the audience's perception, which is why honesty and factual accuracy are sometimes sacrificed. Its presence could lead to inflated expectation and eventual disappointment if the product or service fails to live up to the promises made by the person touting.
Touting meaning with examples
- The car salesman was busy touting the vehicle's fuel efficiency and spacious interior, completely ignoring the high sticker price and the engine's known reliability issues. His enthusiasm was captivating, attempting to lead the customer towards making a hasty purchase.
- In her campaign speeches, the politician constantly touted her successes, hoping to win over the public with an idealized picture of her previous term. She had previously failed to deliver on many of these initiatives and was hoping to hide these failings.
- The travel blogger was relentlessly touting a specific resort, posting lavish photos and writing overly positive reviews, likely due to a paid partnership. Despite this, other reviews expressed a very negative perception and the hotel's shortcomings.
- He was touting his investment advice, promising unrealistic returns with very little risk. He hoped to receive investments and potentially defrauded many investors based on their money and faith in him. His recommendations went against the norm.
- The band was touting their new album through social media, highlighting its catchy tunes and star guest appearances, hoping to boost record sales. With multiple promotions and advertisements they sought to maximize their sales, whilst maintaining the hype.