Traction

Traction refers to the grip or friction between a surface and an object moving across it, which allows for motion without slipping. In various contexts, traction can refer to physical grip (such as tires on a road), or metaphorically to gaining support or momentum in a project or idea.

Traction meaning with examples

• The new car tires provided excellent traction on wet roads, allowing the driver to maintain control during the rainstorm. This improved safety ensured that even in adverse weather conditions, the vehicle could handle sharp turns and sudden stops effectively.
• In her start-up, she struggled to gain traction in a competitive market, requiring innovative strategies that would capture the interest of potential investors. The lack of traction initially almost led to abandoning the business idea, but perseverance proved essential for success.
• For climbers, the type of footwear they choose can greatly influence their traction on rocky surfaces, helping to prevent slips and falls. Proper traction is critical when navigating challenging terrains, especially during more difficult ascents where stability is paramount.
• During the presentation, the team emphasized the traction their product was gaining with early adopters, which helped in convincing stakeholders of its potential. Building traction in the market early could lead to faster growth and an expanded consumer base.
• As a result of the new marketing campaign, the restaurant began to see some traction in customer visits, indicating that their promotional efforts were paying off. The increase in customers not only boosted revenue but also raised awareness about the menu offerings in the community.