Unmarket

To render goods, services, or assets unsuitable for sale, either by removing them from the market or by altering their marketability through various factors such as condition, desirability, or pricing. This term is often used in economic contexts to describe products that fail to attract buyers or are deliberately withdrawn from circulation.

Unmarket meaning with examples

• After the product recall, the company decided to unmarket the defective line of toys, ensuring they wouldn't be available for purchase again. This decision stemmed from safety concerns and the potential damage to their brand reputation.
• When the housing market crashed, many homeowners chose to unmarket their homes rather than sell at a loss, opting to wait for better economic conditions. This strategy led to a decrease in available listings and contributed to a recovery over time.
• The local farmer had to unmarket his organic vegetables this season as a blight affected the crops. Despite his efforts to maintain quality, the reduced yield rendered the produce unsellable, leading him to seek organic certification and improve soil health for future harvests.
• Due to a shift in consumer preferences, the tech company had no choice but to unmarket its once-popular gadget. The outdated features and lack of upgrades made it unappealing, pushing management to pivot towards a more innovative product line that meets current demands.
• In an effort to streamline their operations, the retailer decided to unmarket several low-performing products. This strategic decision would help them focus on higher-margin items, improve inventory turnover, and ultimately enhance their overall profitability.